Building Successful Partner Channels: In the Software Industry
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(as of Jun 01, 2024 13:58:37 UTC – Details)
The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.
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